Technology or media: who will save quality information? – SACM Annual Conference 2023

Attention is not everything, but without attention, everything is for nothing—at least in the social world. Attention is generally considered to be scarce and valuable, but at times it can also be undesirable, irksome or even dangerous. Media directed the flow of attention even in the pre-digital era, but digitalization has brought constant, rapid changes to strategies and the rules of play in the race for attention. Yesterday’s winners may be tomorrow’s losers. This year’s conference was dedicated to the question: “What do we pay attention to?”

The SACM Annual Conference 2023 was organized by the Institute for Communication and Marketing (IKM) of the Lucerne University of Applied Sciences and Arts (HSLU). On April 21, IMI and C4DT hosted a session featuring exciting speakers under the theme “Technology or media: who will save quality information?” which attracted around 50 participants.

In collaboration with


  • 10h00: Presentations
    • “Deep fakes”
      Prof. Sabine Süsstrunk, EPFL
    • “Early detection of malicious content in social media”
      Prof. Karl Aberer, EPFL
    • “Les défis de la recherche interdisciplinaire et appliquée en journalisme. Retours d’expérience de trois projets”
      Prof. Nathalie Pignard-Cheynel, Université de Neuchâtel
  • 11h00: Open dialog with the speakers and the audience
    Moderated by Dr. Johan Rochel
  • 11h30: End of session

Language: English & French

Moderation: Dr. Johan Rochel, ethix & EPFL


In the media

No quick fix for targeting misinformation on the internet” (EPFL News)