In today’s media environment, it is becoming increasingly difficult to distinguish between journalistic content and other types of content that do not share the same quality standards. This project aims to develop and evaluate a comprehensive labelling system to identify and certify content originally produced by journalists, in order to promote it and differentiate it from non-journalistic content, especially misinformation. Furthermore, to encourage a broad adoption by the media, the project considers the perception and impact that such a label would have on the readers, and seeks an architecture that leverages existing solutions and integrates seamlessly with the publishing workflows of partner media outlets.