Traceable Original Journalistic Content (TOJC)


In today’s media environment, it is becoming increasingly difficult to distinguish between journalistic content and other types of content that do not share the same quality standards. This project aims to develop and evaluate a comprehensive labelling system to identify and certify content originally produced by journalists, in order to promote it and differentiate it from non-journalistic content, especially misinformation. Furthermore, to encourage a broad adoption by the media, the project considers the perception and impact that such a label would have on the readers, and seeks an architecture that leverages existing solutions and integrates seamlessly with the publishing workflows of partner media outlets.

Presentation of the project results at the IMI Annual Event (24.09.2020)

Watch on YouTube

Keywords :
information label, information traceability, security management, standards, fake news

14 months

People involved

Principal investigator

Prof. Nicole Glassey Balet (HES-SO Valais-Wallis)



Prof. Jean-Luc Beuchat (HES-SO Valais-Wallis)

Matthieu Delaloye (HES-SO Valais-Wallis)

Zhan Liu (HES-SO Valais-Wallis)

Fabian Cretton (HES-SO Valais-Wallis)


Media partners

Sébastien Hersant (ESH Médias)

Frédéric Gris (ESH Médias)

Academic institution

Institute of Information Systems – IIG (HES-SO Valais-Wallis)

Media partner

ESH Médias


This project started in October 2019 and is ongoing

Related call for projects

Helping media fight misinformation and restore the public’s trust