Metaverse and Web3. What Perspectives for the Media?


This study, conducted by Laura Amigo and Nathalie Pignard-Cheynel of the AJM (University of Neuchâtel), explores how traditional media companies in Switzerland and abroad are dealing with virtual worlds and blockchain-based applications such as NFTs, while highlighting the challenges and potential for research and development in this field. To this end, an inventory of 80 initiatives launched between January 2020 and June 2023 was undertaken, as well as interviews with 8 researchers, experts and members of the media. The results are presented in the report available below.

Keywords :
metaverse, XR, web3, blockchain, NFT, artificial intelligence
Original title

“Métavers et web3. Quelles perspectives pour les médias ?”


6 months

People involved

Principal investigator

Prof. Nathalie Pignard-Cheynel (UniNE)



Laura Amigo (UniNE)

Academic institutions

Academy of Journalism and Media – AJM (UniNE)


This project started in January 2023 and has been completed