Fake News, Audiences and Journalism


This project aims to highlight how young audiences in French-speaking Switzerland (18-25 years old) are exposed to information and misinformation, and attribute credibility to them, in order to advance journalistic practices. It is based primarily on interviews with focus groups of young people, as well as with journalists, and has led to the development of new informational formats by AJM students in partnership with Le Temps, with a particular focus on the fight against misinformation and fact checking on the platforms used by young audiences.

This study shows the variety of topics affected by fake news, how they are perceived and used by young audiences, and ultimately what this age group expects from journalism in 2020. The results indicate that it is possible to fight against misinformation provided that audiences are exposed to content that integrates their specific relationship to digital culture and information.

Presentation of the project results at the IMI Annual Event (24.09.2020)

Watch on YouTube

This project has been co-sponsored by OFCOM.

OFCOM logo

Keywords :
fake news, information, credibility, young audiences, new formats, journalism
Original title

“Fake news, publics et journalisme”


12 months

People involved

Principal investigators

Sébastien Salerno (UNIGE)

Prof. Nathalie Pignard-Cheynel (UniNE)



Yann Rieder (UNIGE)

Vincent Carlino (UniNE)

Miriam Odoni (UniNE)

Laurent Ott (UniNE)


AJM students (UniNE)

Matteo Marano

Julie Bianchin

Kim de Gottrau

Mehdi Piccand

Meryl Brücker

Sonia Imseng


Media experts

Gaël Hürlimann (Le Temps)

Florian Delafoi (Le Temps)

Florian Fischbacher (Le Temps)

Fabien Goubet (Le Temps)

Academic institutions

Medi@LAB-Genève (UNIGE)

Academy of Journalism and Media – AJM (UniNE)

Media partner

Le Temps (Ringier)


This project started in October 2019 and has been completed

Related call for projects

Helping media fight misinformation and restore the public’s trust” (2018)