Fake News, Audiences and Journalism


This project wants to highlight how young audiences in French-speaking Switzerland (18-25 years old) are exposed to information and misinformation, and attribute credibility to them, in order to advance journalistic practices. The study will be based primarily on interviews with focus groups of young people, as well as with journalists, and will lead to the development of new informational formats by AJM students in partnership with Le Temps, with a particular focus on the fight against misinformation and fact checking on the platforms used by young audiences.

Presentation of the project results at the IMI Annual Event (24.09.2020)

Watch on YouTube

This project is partially sponsored by the OFCOM.

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Keywords :
fake news, information, credibility, young audiences, new formats, journalism
Original title

“Fake news, publics et journalisme”


12 months

People involved

Principal investigators

Sébastien Salerno (UNIGE)

Prof. Nathalie Pignard-Cheynel (UniNE)



Yann Rieder (UNIGE)

Vincent Carlino (UniNE)


Media partners

Gaël Hürlimann (Le Temps)

Florian Delafoi (Le Temps)

Florian Fischbacher (Le Temps)

Fabien Goubet (Le Temps)

Academic institutions

Medi@LAB-Genève (UNIGE)

Academy of Journalism and Media – AJM (UniNE)

Media partner

Le Temps (Ringier)


This project started in October 2019 and has been completed

Related call for projects

Helping media fight misinformation and restore the public’s trust