Innovative communication strategies: Bridging science, storytelling and social media


We were very pleased to partner with the Center for Climate Impact and Action (CLIMACT) to host a special online seminar on February 19, which drew about 50 participants. The event focused on our respective missions, exploring how to act on climate change through innovative communication processes and projects. Three excellent speakers presented their initiatives on “Innovative communication strategies: Bridging science, storytelling and social media”. Firstly, Luka Biernacki, co-founder of the UNUECO Sci-Comm Lab, and Ewa Lombard, assistant professor of sustainable decision-making at Montpellier Business School, showcased their projects. Following that, Jonathan Lemieux, producer at Nous Prod, presented his project Co2nséquences.


Event video

Watch on YouTube


In collaboration with

“Alternative Futures” project by UNUECO Sci-Comm Lab & “Creating Memories of the Future” by HEC Lausanne and Montpellier Business School (associated project)

The “Alternative Futures” project visualizes future climate scenarios (2050) through immersive storytelling, combining academic research with interactive experiences. It aims to engage business and political leaders in future thinking by exploring the impacts of global temperature rises beyond +1.5°C, +2°C and +3°C through science-based yet creatively enhanced narratives that translate data into compelling stories that inspire action.

The project also serves as a platform for academic research, including interdisciplinary studies such as “Creating Memories of the Future for Intergenerational Decisions” by professors from Montpellier Business School and HEC Lausanne. It aims to improve intergenerational decision-making in business through three key steps: using the Delphi method to develop a questionnaire to assess future-orientation in situational judgment tests; testing the questionnaire with a future-thinking nudge; and experimenting with VR scenarios to influence decision-making by pro-future generation(s).


Luka Biernacki

Luka Biernacki is a strategic communications expert and co-founder of the UNUECO Sci-Comm Lab, a Lausanne-based non-profit organization focused on scientific, creative and technology-enabled research on human communication, learning and knowledge sharing. Luka specializes in turning data into compelling narratives, helping organizations share their vision through digital and interactive formats. His work focuses on climate change and nature, sustainability, green technology, and science.



Prof. Ewa Lombard

Ewa Lombard is an assistant professor of sustainable decision-making at Montpellier Business School. Her research focuses on play-and-work, purpose, foresight, and intergenerational decisions. She holds a PhD in cognitive neuroscience and is a specialist in the psychology of financial decision-making. She teaches “future thinking”, gives scenario workshops, and writes hard science fiction.



Co2nséquences: YouTubers and scientists joigning forces in climate change awareness

Reducing CO2 emissions is the central issue of our time and requires individual action that is difficult to promote or encourage. We are trying to meet this challenge with the help of scientists and YouTubers.

With Co2nséquences, we work with web influencers to share their visions, but also to show or explain the impact of some of our daily actions and to highlight solutions that can help reduce our carbon footprint. From the energy mix to electric mobility, from the island of Samso in Denmark to the melting of glaciers in Switzerland, the project seeks to address all issues related to climate change and decarbonization. With over 2 million views for season 1, we hope to reach over 5 million views with this project.


Jonathan Lemieux

Jonathan Lemieux is a producer at Nous Prod, an audiovisual production company based in Lausanne. The company was founded with the aim of producing content that makes a strong contribution to society. From feature films to web series, Nous Prod develops a wide variety of formats and works with professionals capable of deciphering and translating current social issues. Our editorial line aims to encourage behavioral changes for a more sustainable and resilient world.