With the growing influence of digital technologies on communication and social dynamics, it is crucial to explore the relationship between digital trust and media. This event, which was held on May 22 at the Swiss Hanok, was part of the Swiss-Korean Innovation Week, an annual initiative organized by the Embassy of Switzerland in the Republic of Korea and the Science & Technology Office Seoul to facilitate cooperation between Switzerland and Korea in the field of research and innovation. The theme of that year’s edition was “The Trust Equation”.
The event, entitled “Digital Trust 4 Media: Navigating the Media-Tech Nexus”, was organized in two consecutive sessions. The first addressed the pressing challenges posed by misinformation and disinformation, highlighting their profound impact on public discourse. The second examined the dual role of technology, exploring its potential as both a threat and a tool for fostering trust. Led by experts from both countries, the sessions attracted around 50 participants and provided valuable insights into the convergence of media and technology.
