Digital media and the public: a shared commitment!

As part of Digital Day 2019, which took place on September 3, the Academy of Journalism and Media (AJM) of the University of Neuchâtel, EPFL, Le Temps and RTS organized, with support from IMI, a public event in Lausanne to discuss the relationship between the media and society in the digital age.

This interactive dialogue—referred to as “tell” by the organizers of Digital Day—is based on the concept of “World Café”, which allows participants to share their ideas and suggestions in small groups in a creative way. To stimulate the discussions, several key stakeholders (editor-in-chief, experts, guest speaker) were invited and took part in the groups.

This event brought together around 100 media consumers, enthusiasts and experts who formed a diverse audience and explored the future of digital media with three main questions. Who do you trust the most to stay informed, the media or your networks? What do you like or not like about the current work of the media on their new platforms? What should the media do to better meet your expectations?

Event clip

Watch on YouTube


Event photos

View more photos on the EPFL Media Library


In collaboration with


  • 17h30: Registration
  • 18h00: Welcome – Stéphane Benoit-Godet
    Editor-in-Chief of Le Temps
  • 18h15: Talks by experts
    • Sandra Jean
      Editorial Director of Le Nouvelliste
    • Aude Favre
      Journalist on YouTube (WTFake) and at France TV Slash
    • Titus Plattner
      Innovation Project Manager and Investigative Reporter at Tamedia
  • 18h45: Interactive dialogue in groups
  • 19h30: Guest speaker – Darius Rochebin
    Journalist and Presenter at RTS
  • 19h45: Cocktail reception and networking
  • 20h30: End of the event

Moderation: Madiana Asseraf-Jacob, Head of Business Development & Young Audiences at EBU



In the context of Digital Day 2019, all the “tell” events across Switzerland were recorded anonymously as part of a national research project conducted by several Swiss universities (FHNW, University of Zurich and ZHAW). This led to a report on public views on digitization.

‘tell’: The digital pulse of the population” (digitalswitzerland)


In the media

Numérique, innovation et engagement : pratiques et perspectives des publics des médias d’information” (EJO)

Restaurer la confiance entre les médias et le public” (Le Temps)