IMI Lauch Event

On 20 November 2018, the IMI and its founding members held their kick-off event at the University of Lausanne that brought together approximately 70 people including media professionals, researchers and students from across the Initiative with a wider community committed to the future of the media sector.

Photo gallery

View more photos on the EPFL Media Library


  • 16h30: Registration
  • 17h00: Welcome – Prof. Yves Flückiger
    Rector of UNIGE and Chairman of the IMI Board as the Triangle Azur representative
  • 17h10: Presentation of the IMI – Mounir Krichane
    Director of the IMI
  • 17h25: Unlocking Meaningful Innovation – Clare Cook
    Co-founder of the Media Innovation Studio and Senior Lecturer at UCLan, UK
  • 18h15: Call for projects
    Helping media fight misinformation and restore the public’s trust – Mounir Krichane
  • 18h30: It’s not how to innovate. It’s how to become innovative – Atte Jääskeläinen
    Professor of Practice at LUT and Senior Advisor at Fourkind, Finland
  • 19h20: Cocktail reception and networking
  • 20h30: End of the event

Moderation: Nathalie Ducommun, Deputy Editor-in-Chief RTSinfo TV and Nouvo at RTS

Keynote speakers

Clare Cook

Clare is co-founder of the Media Innovation Studio in the UK which she set up six years ago. The Studio pushes the boundaries on journalism innovation working from prototypes in proximity broadcasting to the Internet of Things, drones, sensors, Littlebits and much more. She was external reviewer for Google’s 150,000 euro Innovation Fund and is a specialist mentor for journalism pure players moving from viable to sustainable offerings. She is author of several key reports such as Sustainable Business Models on the Net, and Hyperlocal Revenues in the UK and Europe. Currently she is heading up research for a new platform called Value My News, which hopes to unlock new revenue streams for hyperlocal journalism sites in the UK. | @cecook

Atte Jääskeläinen

Atte is Professor of Practice at LUT University, Finland, and Senior Advisor at Fourkind, a fast-growing strategic consultancy on AI and digital business models. He is hosting a podcast series on AI and its implications, and is a Visiting Fellow at LSE. He is also co-author of the 2018 EBU News Report: “50 ways to make it better – How to build engagement and trust in public service journalism”. Previously, he spent a year as a Visiting Fellow at Reuters Institute at University of Oxford, after ten years as Director of News and Current Affairs at Yle, the Finnish Broadcasting Company. Before that, he was the CEO and Editor-in-Chief of Finnish News Agency, and earlier on a Business Editor and Economic Editor at Helsingin Sanomat, the leading daily newspaper in Finland. | @attesakari